Introduction:

The use of fake, stolen, or lost IDs by individuals to perform illegal transaction such as collecting cheques, withdrawing money, applying for credits/loans, is exposing financial institutions, retailers, service providers and individuals to the risk of financial loss. The main reasons is the lack of instant, accurate, and updated information on customers that can be accessed to investigate them for transactions eligibility.

On the other hand, service providers have low quality database such as duplicate and old records of customers. This hinders companies from identifying opportunities and applying new marketing techniques to build better and stronger relationships with their customers

Service Objective:

"Yakeen" was developed to establish an electronic medium of communication between the users and the official database center. It utilize an internet based business-to-business portal to provide rapid, accurate and responsive service which will enable users to access instantly a rich database of records for all individuals residing in the Kingdom, allowing companies to verify or update their customers' records according to the official records.

Service Benefits:

"Yakeen" allows its users to do online verification on any individual requesting transactions online, face to face, or over the phone.
"Yakeen" helps institutions update and upgrade their customer's records and avoid duplicate records for the same customer in the same database, so, it helps to increase their data quality.
"Yakeen" provides updated, accurate and rich information about the individuals to give the financial institution a valuable database for one-to-one marketing activities, identifying opportunities and maximizing sales per customer in a cost effective way.
"Yakeen" helps institutions achieve a better customer service experience. Instant and updated information on customers helps the users to decide quicker on the transactions eligibility and this translates into less waiting time and higher customer satisfaction.